Configurator screens
Role Product Designer
Team PM · Engineers · Energy/ESG
Timeline 3–4 months + ongoing
Tools Figma · Miro · Blender
Overview

From hidden feature
to flagship tool

The Energy Measures Configurator is a tool that helps asset managers explore renovation scenarios to improve energy efficiency while optimizing investment costs.

What started as an experimental feature hypothesis evolved into the most valuable and engaging part of the platform, ultimately becoming a standalone product experience.

Problem

Static reports,
no flexibility

Asset managers could only download static renovation reports with predefined packages. While informative, these reports lacked flexibility, leaving users unable to explore tailored renovation scenarios, assess ROI, or understand the real-world impact of their decisions. Engagement ended after downloading, and complex energy data was difficult to interpret.

Research & Insights

Tested with real users,
not just assumptions

I ran internal workshops with the energy team to map out the full scope of data and use cases, then validated a prototype in two customer usability tests. The sessions revealed both what was working and what was missing.

That is exactly what I needed.

— Customer usability test, session 1

Alles super selbsterklärend.

— Customer usability test, session 2

Users responded warmly to the flexibility — but feedback was clear on what was still missing.

  • Pricing wasn't transparent enough — users wanted to understand how numbers were calculated, not just see totals.
  • Energy metrics needed more granularity. Headline figures alone weren't enough for informed decisions.
  • Export functionality was expected but absent. Users planned to share results with stakeholders.
  • Intuitive flow had to be preserved even as data density increased.
Design Evolution

Three versions,
one direction

The configurator didn't start as a product — it started as a basic property view. Each iteration opened it up further.

v0

First concept — exploring the idea

An early design exploration before anything was built. The 3D building model was already central to the vision — users could tap measures to select them — but the interface was minimal and the data feedback limited. This concept set the direction for what would eventually ship.

v0
First design concept — early configurator idea
v1

First Shipped Version

Users could select renovation measures and see the impact either on a 3D building model or in a table view showing a cost breakdown and energy output. This allowed immediate comparison of options and made complex data tangible.

v1
First shipped version — 3D configurator inside property detail page
v3

Standalone configurator — data-rich layout

The configurator graduates to a first-class feature: accessible from the main nav as "Konfigurator". A tabbed structure separates 3D view, cost breakdown, ROI calculation, energy data, and decarbonisation path. A persistent right panel shows selected measures at a glance. Full cost tables with transparent calculations per measure — exactly what users asked for.

v3
Configurator v3 — standalone with ROI table
Impact

The feature users
kept coming back to

Shifting product value

What started as a reporting feature evolved into a decision-making tool. The configurator repositioned the product from passive output to an active planning experience.

Enabling better decisions

Users could explore tailored scenarios and immediately understand trade-offs, allowing them to make more informed and confident renovation decisions.

The center of attention in every demo

The configurator consistently drew the most interest during product demos and industry exhibitions (Messen), becoming a natural entry point for conversations with potential clients and stakeholders.

Making complex data actionable

Energy, cost, and decarbonization data became directly usable, helping users move from analysis to action without needing external tools or expertise.